I help founders figure out what to build next — and then actually ship it.
For design-minded founders whose stack wasn't built for the AI era.
Now booking for Q3 2026.
You need technical leadership with real judgment about the product, not just the code.
You need someone who can sit across from your customers, designers, engineers, and board of directors — and translate between them.
You need someone who can use the latest AI to build real software — not just vibe-coded prototypes.
And you need someone you'd actually want to see on the other end of a Zoom call at the end of a hard day.
Most consultants jump straight to building. I don't. Clarity comes before code — naming the right problem is most of the work.
I work hands-on in the codebase and hands-on with the strategy. Most people sell you one or the other.
My incentives are aligned with yours: I get paid to help you make the smartest moves, even when that means recommending the simpler option.
From designers, engineers, and leaders I've worked alongside.
Martin is the person you want to work with. He knows design and front-end inside and out, cares deeply about accessibility — and he's a natural leader who gets stuff done.
One of the best technical leaders I've worked with — charismatic and seriously capable. I'd jump at the chance to work with him on anything.
It's rare to find deep development expertise paired with the ability to communicate across disciplines. His humour could cut the tension in any difficult meeting.
I wouldn't be where I am without Martin. He keeps who people are at the centre of the solution — and his confidence is infectious.
Fifteen years across product teams, studios, and my own builds — promoted by outcome, not by logo count.
Stabilized the team and roadmap, rebuilt the tech stack from the ground up, then hired their long-term CTO before stepping back to advisor.
Designed and shipped the complete event presence as one team with Gev Design — site, system, and assets, on a conference date that could not move.
Joined as the technical partner alongside Gev Design and took it from zero to launch — product direction, stack, and ship.