martin laws

let's make it make sense

Helping you navigate chaos with confidence and camaraderie to craft great web experiences

Let's solve the big problems

The journey to shipping remarkable products and scaling a purpose-driven organization can feel chaotic. Missed go-live deadlines, ballooning project estimates, a patchwork approach to org and team structures, the drive to succeed and the pressure to ship your next release quickly + bug-free, the overwhelming worry about 🚨 WTF to do next? 🚨

That's usually when I get called. I love working to solve those truly complex business problems in a way that helps you move forward and build the best products.

How I help

I get you to clarity—helping you build the right thing, the right way.

In my experience, there are important differences between building great products and building high-performing teams. I can help you do both while confidently shipping higher quality products with significantly less stress.

I work with founders and leaders to solve your gnarliest and most complicated technical, design, product and business problems.

Headshot of Martin

Technical wildcard for your most ambitious projects

I develop showpiece interfaces that make users stop and notice—the kind of work your team wants but doesn't have the bandwidth or expertise to pull off (yet). I bridge design and development teams, write code that feels as good as it looks, and create component libraries/design systems that get your team shipping web experiences nobody thought possible.

Fractional CTO leadership

I bring technical leadership that gets design and development teams working together instead of against each other. We'll make smart technical decisions that solve real problems, not just yolo whatever is easiest to build. I'll guide your technical roadmap, scale + mature your engineering culture without losing your favourite parts, and leverage AI responsibly to empower your team—not replace them.

Coaching & mentorship

Whether you're a technical leader trying to scale teams+processes without losing your mind, a designer wanting to understand development, or a developer who cares about user experience—I've been there. This is about getting unstuck, building confidence, and doing work that doesn't make you want to quit tech. Sometimes it's "how the hell do we ship this thing?", other times it's individual career coaching.

Speaking & workshops

I speak at conferences and run workshops about bridging design and development, building teams that actually work together, and making technical decisions that support real user needs. Perfect for teams who want to level up their collaboration and ship better products.

Custom Shopify development

When Shopify templates feel too generic for your brand, I build custom storefronts and apps that actually reflect what makes you different. Having led developer experience teams at Shopify, I know what's possible—and how to build it right.

Creative insights

I share what I'm working on and how I wrap my head around it—the real decisions and creative process. Through my weekly newsletter, you'll see how complex things come together and why the process matters as much as the outcome.

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Charlie Stableford

Senior UX Designer

I honestly believe that I would not be where I am in my career or feel as confident in myself and my career if it wasn't for Martin. He has this incredible ability to listen to a wide range of problems from people that are different from him, and problem solve in a way that keeps who they are at the center of the solution.


Martin leans on his experience without centering himself, and does it effortlessly. His confidence is infectious. I think this is because of how he communicates, speaking other people's language to make sure they truly understand.

Luke Andrews

Head of UX at Assembled

Martin is the person you want to work with. He knows design, and knows web and front-end development inside and out. He cares deeply about accessibility, and building great experiences for people.


But no matter what, Martin is just a great person period — a fun and funny collaborator, a confident communicator, and a natural leader who's going to get stuff done.

Ryan Neufeld

UX Design Leader

It's rare to come across a talent that can so effectively combine expertise in development with the ability to communicate across disciplines. I had the privilege to manage Martin for almost a year and a half, relying on him as a close confidant in leading the strategic execution of the product design vision.


Martin's growth from a skilled individual contributor into a leader who mentored others and drove the maturity of product development processes was inspiring. His sense of humour and winning personality could cut the tension in any difficult meeting.

Why me?

Fair question. Simply put, this isn't my first rodeo.


I'm a technical wildcard, which means I'm equal parts software developer, designer, and product strategist. I get everyone speaking the same language across disciplines and bring complexity down to earth.


I've led software development and design teams to ship beautiful, functional, and accessible products into the hands of millions of users. I've solved some of the most complex and interesting problems for organizations of all sizes: from solo founders to 25, 100, and 250 person teams—all the way up to a 12,000-person tech giant. I guide teams in rethinking their software development practices and ways of working, driving real business value through my own versions of proven frameworks and strategic approaches.


Most importantly:

  • I give a shit
  • I sweat the details
  • I prioritize empathy (team, customer and user)
  • I have a proven track record
  • I bring a designer sensibility to web development and a dev sensibility to design
  • I show up and bring the very best vibes

And, honestly, I make it fun.



Here's what I've been up to lately

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NEWSLETTER
Building in public
2025
CLIENT WORK
Shopify custom storefront + app development
2025
CLIENT WORK
[in progress] FROM HERE
UX Development
2025
Full-time job
Staff Developer, Engineering Manager
2020 - 2025
SHOPIFY PROJECT
Technical Leadership
2024
CLIENT WORK
Hiring & Interviewing
2022
SHOPIFY PROJECT
Engineering Manager
2022
PUBLIC SPEAKING
Moderator
2021
SHOPIFY PROJECT
Engineering Manager
2021
SHOPIFY PROJECT
UX Development
2020
PUBLIC SPEAKING
Speaker
2020
CLIENT WORK
UX Development
2019
The DepanneurThe Globe and MailShopifyFITCLighthouse LabsFloatAmple OrganicsIndex ExchangeORx Surgical

CAIS

The DepanneurThe Globe and MailShopifyFITCLighthouse LabsFloatAmple OrganicsIndex ExchangeORx Surgical

CAIS