martin laws

tech leadership for design practices

I help you win clients and deliver kick-ass software with confidence and camaraderie.

Why clients call me

The journey to shipping remarkable products and scaling a purpose-driven design practice can feel chaotic, especially when you're hitting the same walls:

🚨 Clients ask “but how would we build this?” and credibility drops

🎨 You're limited by what Webflow, Framer, and Figma can support

🎈 Proposals balloon because technical scoping is off

💰 Vendors push complexity because that’s how they get paid

📢 Design and development teams talk past each other

That's where I come in.

How I'm different

Dev shops and hourly consultants profit when projects get bigger and messier. That’s upside down.

I get paid to help you make the smartest technical moves: even when that means recommending the simpler, less expensive option. This makes me an aligned partner, not a scope-bloater.

Together, we'll build the right thing, the right way.

With me, you get clarity, momentum, and a team that has fun shipping cooler products than anyone thought possible.

Partnership models

Headshot of Martin

Technical Liaison

Your embedded technical expert who levels up your design practice from the inside out. I provide internal strategic guidance through workflow automation and responsible AI integration while serving as your go-to technical leader for dreaming up and pitching ambitious work. I step into client pitch sessions as a revenue-generating member of your leadership team, adding instant credibility when they ask "how will we actually build this?" I help you win work beyond Webflow and Framer constraints by bridging the gap between your creative vision and technical reality, positioning your studio to move up-market with confidence.

Fractional CTO

Your technical co-founder (without the equity) who owns delivery from concept to launch. I can embed directly with your team or staff projects with the best developers, designers, data engineers, and AI specialists I've ever worked with, hired, or managed—bringing my A-team to your most ambitious builds. I handle vendor management, quality control, and get hands-on building showpiece UI components that set your work apart. You focus on client relationships and creative direction while I ensure flawless execution through my proven team of specialists. While this often follows our Design Liaison partnership, my Fractional CTO services are available independently for any growing company that needs dedicated technical leadership and delivery expertise.

Move up-market

I’ve studied dozens of the world's best design agencies. The ones with in-house technical leadership don’t just win more pitches: they win bigger pitches and move up-market.

Increase revenue

A $2M studio that invests 5–8% in technical capability typically adds $300K+ in revenue. That’s not theory: it's because custom projects (scoped correctly) are the most profitable work.

Have more fun

Great products are built by teams who enjoy working together. I make it fun—not the forced happy-hours kind, the kind that comes from shipping work you can't wait to show off.
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Charlie Stableford

Senior UX Designer

I honestly believe that I would not be where I am in my career or feel as confident in myself and my career if it wasn't for Martin. He has this incredible ability to listen to a wide range of problems from people that are different from him, and problem solve in a way that keeps who they are at the center of the solution.


Martin leans on his experience without centering himself, and does it effortlessly. His confidence is infectious. I think this is because of how he communicates, speaking other people's language to make sure they truly understand.

Luke Andrews

Head of UX at Assembled

Martin is the person you want to work with. He knows design, and knows web and front-end development inside and out. He cares deeply about accessibility, and building great experiences for people.


But no matter what, Martin is just a great person period — a fun and funny collaborator, a confident communicator, and a natural leader who's going to get stuff done.

Ryan Neufeld

UX Design Leader

It's rare to come across a talent that can so effectively combine expertise in development with the ability to communicate across disciplines. I had the privilege to manage Martin for almost a year and a half, relying on him as a close confidant in leading the strategic execution of the product design vision.


Martin's growth from a skilled individual contributor into a leader who mentored others and drove the maturity of product development processes was inspiring. His sense of humour and winning personality could cut the tension in any difficult meeting.

Why me?

Fair question. Simply put, this isn't my first rodeo.


Over the past twelve years, I’ve shipped products used by millions, led teams at Shopify, and partnered with studios to turn creative ambition into technical confidence.


I'm usually known as the designiest dev in the room and the most technical person on the design team.


What makes working with me different:

  • I care deeply about people and products
  • I bring calm, confidence, and clarity
  • I sweat the details
  • I prioritize empathy (team, customer and user)
  • I truly give a shit about bringing the best vibes

And, honestly, I make the work fun.



Selected work

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CLIENT WORK
Shopify custom storefront + app development
2025
Full-time job
Staff Developer, Engineering Manager
2020 - 2025
SHOPIFY PROJECT
Engineering Manager
2022
PUBLIC SPEAKING
Moderator
2021
SHOPIFY PROJECT
UX Development
2020
PUBLIC SPEAKING
Speaker
2020
CLIENT WORK
UX Development
2019
The DepanneurThe Globe and MailShopifyFITCLighthouse LabsFloatAmple OrganicsIndex ExchangeORx Surgical

CAIS

The DepanneurThe Globe and MailShopifyFITCLighthouse LabsFloatAmple OrganicsIndex ExchangeORx Surgical

CAIS